Infiltrating Healthcare : How Marketing Works Underground to Influence Nurses / / Quinn Grundy
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| Autore: | Grundy Quinn <1986-> |
| Titolo: | Infiltrating Healthcare : How Marketing Works Underground to Influence Nurses / / Quinn Grundy |
| Pubblicazione: | Baltimore : , : Johns Hopkins University Press, , 2018 |
| Baltimore, Md. : , : Project MUSE, , 2018 | |
| ©2018 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (179 pages) |
| Disciplina: | 610.7306/9 |
| Soggetto topico: | Conflict of interests |
| Pharmaceutical industry - economics | |
| Practice Patterns, Nurses' | |
| Nurse's Role | |
| Marketing of Health Services | |
| Nursing | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare. |
| Sommario/riassunto: | This is a timely book that shines a light on a practice that often goes unseen, and which has tangible implications for healthcare policy and practice. |
| ISBN: | 1-4214-2676-5 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911126508003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |