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Record Nr. |
UNINA9911126508003321 |
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Autore |
Grundy Quinn <1986-> |
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Titolo |
Infiltrating Healthcare : How Marketing Works Underground to Influence Nurses / / Quinn Grundy |
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Pubbl/distr/stampa |
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Baltimore : , : Johns Hopkins University Press, , 2018 |
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Baltimore, Md. : , : Project MUSE, , 2018 |
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©2018 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (179 pages) |
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Disciplina |
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Soggetti |
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Conflict of interests |
Pharmaceutical industry - economics |
Practice Patterns, Nurses' |
Nurse's Role |
Marketing of Health Services |
Nursing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare. |
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Sommario/riassunto |
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This is a timely book that shines a light on a practice that often goes unseen, and which has tangible implications for healthcare policy and practice. |
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