02183oam 22005414a 450 991112650800332120250510014644.01-4214-2676-5(CKB)5120000000103080(MiAaPQ)EBC5339544(OCoLC)1057793541(MdBmJHUP)muse68486(EXLCZ)99512000000010308020180130d2018 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierInfiltrating HealthcareHow Marketing Works Underground to Influence Nurses /Quinn Grundy1st ed.Baltimore :Johns Hopkins University Press,2018.Baltimore, Md. :Project MUSE,2018©2018.1 online resource (179 pages)1-4214-2675-7 Includes bibliographical references and index.Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare.This is a timely book that shines a light on a practice that often goes unseen, and which has tangible implications for healthcare policy and practice.Conflict of interestsPharmaceutical industryeconomicsPractice Patterns, Nurses'Nurse's RoleMarketing of Health ServicesNursingConflict of interests.Pharmaceutical industryeconomics.Practice Patterns, Nurses'Nurse's RoleMarketing of Health ServicesNursing.610.7306/9Grundy Quinn1986-MdBmJHUPMdBmJHUPBOOK9911126508003321UNINA