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Autore: |
McFall Elizabeth Rose
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Titolo: |
Advertising : a cultural economy / / Liz McFall
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Pubblicazione: | London, : SAGE, 2004 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (viii, 208 p.) : ill |
Disciplina: | 659.1042 |
Soggetto topico: | Advertising - History |
Advertising - Social aspects | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
Sommario/riassunto: | This work reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. |
Titolo autorizzato: | Advertising ![]() |
ISBN: | 1-280-36870-5 |
9786610368709 | |
1-4129-3289-0 | |
0-7619-4254-8 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910816190103321 |
Lo trovi qui: | Univ. Federico II |
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