LEADER 02519nam  2200685Ia 450 
001 9910816190103321
005 20200520144314.0
010   $a1-280-36870-5
010   $a9786610368709
010   $a1-4129-3289-0
010   $a0-7619-4254-8
035   $a(CKB)2670000000259560
035   $a(EBL)254591
035   $a(OCoLC)61482716
035   $a(SSID)ssj0000099476
035   $a(PQKBManifestationID)11114038
035   $a(PQKBTitleCode)TC0000099476
035   $a(PQKBWorkID)10016548
035   $a(PQKB)10701955
035   $a(StDuBDS)EDZ0000071644
035   $a(Au-PeEL)EBL254591
035   $a(CaPaEBR)ebr10080877
035   $a(CaONFJC)MIL36870
035   $a(FINmELB)ELB131022
035   $a(PPN)236679511
035   $a(FR-PaCSA)88869055
035   $a(MiAaPQ)EBC254591
035   $a(EXLCZ)992670000000259560
100   $a20030911d2004      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvertising $ea cultural economy /$fLiz McFall
205   $a1st ed.
210   $aLondon $cSAGE$d2004
210  1$aLondon :$cSAGE,$d2004.
215   $a1 online resource (viii, 208 p.) $cill
225 1 $aCulture, representation and identity series
300   $aDescription based upon print version of record.
311   $a1-4462-1541-5 
311   $a0-7619-4255-6 
320   $aIncludes bibliographical references and index.
327   $aCover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index
330 8 $aThis work reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
410  0$aCulture, representation, and identities.
606   $aAdvertising$xHistory
606   $aAdvertising$xSocial aspects
615  0$aAdvertising$xHistory.
615  0$aAdvertising$xSocial aspects.
676   $a659.1042
700   $aMcFall$b Elizabeth Rose$01183891
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910816190103321
996   $aAdvertising$93926546
997   $aUNINA