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Record Nr. |
UNINA9910816190103321 |
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Autore |
McFall Elizabeth Rose |
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Titolo |
Advertising : a cultural economy / / Liz McFall |
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Pubbl/distr/stampa |
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ISBN |
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1-280-36870-5 |
9786610368709 |
1-4129-3289-0 |
0-7619-4254-8 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (viii, 208 p.) : ill |
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Collana |
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Culture, representation and identity series |
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Disciplina |
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Soggetti |
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Advertising - History |
Advertising - Social aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
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Sommario/riassunto |
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This work reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. |
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