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Titolo: | Technological innovation : generating economic results / / edited by Marie C. Thursby |
Pubblicazione: | Bingley, England : , : Emerald Group Publishing Limited, , 2016 |
©2016 | |
Edizione: | 2nd ed. |
Descrizione fisica: | 1 online resource (432 pages) : illustrations |
Disciplina: | 338.064 |
Soggetto topico: | Business & Economics - Entrepreneurship |
Entrepreneurship | |
Technological innovations | |
New products | |
Intellectual property | |
Strategic planning | |
Altri autori: | ThursbyMarie |
Nota di bibliografia: | Includes bibliographical references. |
Nota di contenuto: | Appropriability strategies to capture value from innovation / Marco Ceccagnoli, Frank Rothaermel -- Identifying and evaluating market opportunities / Marie Thursby, Margi Berbari -- The benefits and liabilities of multidisciplinary commercialization teams: how professional composition and social networks influence team processes / Leslie Vincent, Jill Perry-Smith -- Introduction to legal means for protecting intellectual property / Anne Rector, Marco Ceccagnoli, Bunny Sandefur, Meadow Clamendin, Louise Hallenborg -- The America invents act: a new patent system for the 21st century / Timothy Holbrook -- Intellectual property and technology startups: what entrepreneurs tell us / Stuart Graham, Ted Sichelman -- FDA regulatory approval process for medical products / William Kitchens -- Competitive advantage in technology intensive industries / Frank Rothaermel -- Marketing strategies for commercialization of new technologies / Leslie Vincent -- Commercialization strategies: cooperation versus competition / Briana Sell Stenard, Marie Thursby -- Valuing early stage companies / Michael Blake -- Term sheets: valuing investments in emerging technology companies / Michael Blake -- Licensing inventions from entrepreneurial universities: the context of Bayh-Dole / Marie Thursby, Anne Rector. |
Sommario/riassunto: | We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization. |
Titolo autorizzato: | Technological innovation |
ISBN: | 1-78635-237-0 |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910808813103321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |