03941nam 2200541Ia 450 991080881310332120161102094121.01-78635-237-0(CKB)3710000000831178(MiAaPQ)EBC4649501(UtOrBLW)ovld001900419(EXLCZ)99371000000083117820161102d2016 ky 0engurun|||||||||rdacontentrdamediardacarrierTechnological innovation generating economic results /edited by Marie C. Thursby2nd ed.Bingley, England :Emerald Group Publishing Limited,2016.©20161 online resource (432 pages) illustrationsAdvances in the study of entrepreneurship, innovation and economic growth,1048-4736 ;v. 261-78635-238-9 Includes bibliographical references.Appropriability strategies to capture value from innovation / Marco Ceccagnoli, Frank Rothaermel -- Identifying and evaluating market opportunities / Marie Thursby, Margi Berbari -- The benefits and liabilities of multidisciplinary commercialization teams: how professional composition and social networks influence team processes / Leslie Vincent, Jill Perry-Smith -- Introduction to legal means for protecting intellectual property / Anne Rector, Marco Ceccagnoli, Bunny Sandefur, Meadow Clamendin, Louise Hallenborg -- The America invents act: a new patent system for the 21st century / Timothy Holbrook -- Intellectual property and technology startups: what entrepreneurs tell us / Stuart Graham, Ted Sichelman -- FDA regulatory approval process for medical products / William Kitchens -- Competitive advantage in technology intensive industries / Frank Rothaermel -- Marketing strategies for commercialization of new technologies / Leslie Vincent -- Commercialization strategies: cooperation versus competition / Briana Sell Stenard, Marie Thursby -- Valuing early stage companies / Michael Blake -- Term sheets: valuing investments in emerging technology companies / Michael Blake -- Licensing inventions from entrepreneurial universities: the context of Bayh-Dole / Marie Thursby, Anne Rector.We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.Advances in the study of entrepreneurship, innovation, and economic growth ;v. 26.Business & EconomicsEntrepreneurshipbisacshEntrepreneurshipbicsscTechnological innovationsNew productsIntellectual propertyStrategic planningBusiness & EconomicsEntrepreneurship.Entrepreneurship.Technological innovations.New products.Intellectual property.Strategic planning.338.064Thursby Marie1654646UtOrBLWBOOK9910808813103321Technological innovation4006614UNINA