LEADER 03941nam  2200541Ia 450 
001 9910808813103321
005 20161102094121.0
010   $a1-78635-237-0
035   $a(CKB)3710000000831178
035   $a(MiAaPQ)EBC4649501
035   $a(UtOrBLW)ovld001900419
035   $a(EXLCZ)993710000000831178
100   $a20161102d2016      ky         0
101 0 $aeng
135   $aurun|||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 00$aTechnological innovation $egenerating economic results /$fedited by Marie C. Thursby
205   $a2nd ed.
210  1$aBingley, England :$cEmerald Group Publishing Limited,$d2016.
210  4$dİ2016
215   $a1 online resource (432 pages) $cillustrations
225 1 $aAdvances in the study of entrepreneurship, innovation and economic growth,$x1048-4736 ;$vv. 26
311   $a1-78635-238-9 
320   $aIncludes bibliographical references.
327   $aAppropriability strategies to capture value from innovation / Marco Ceccagnoli, Frank Rothaermel -- Identifying and evaluating market opportunities / Marie Thursby, Margi Berbari -- The benefits and liabilities of multidisciplinary commercialization teams: how professional composition and social networks influence team processes / Leslie Vincent, Jill Perry-Smith -- Introduction to legal means for protecting intellectual property / Anne Rector, Marco Ceccagnoli, Bunny Sandefur, Meadow Clamendin, Louise Hallenborg -- The America invents act: a new patent system for the 21st century / Timothy Holbrook -- Intellectual property and technology startups: what entrepreneurs tell us / Stuart Graham, Ted Sichelman -- FDA regulatory approval process for medical products / William Kitchens -- Competitive advantage in technology intensive industries / Frank Rothaermel -- Marketing strategies for commercialization of new technologies / Leslie Vincent -- Commercialization strategies: cooperation versus competition / Briana Sell Stenard, Marie Thursby -- Valuing early stage companies / Michael Blake -- Term sheets: valuing investments in emerging technology companies / Michael Blake -- Licensing inventions from entrepreneurial universities: the context of Bayh-Dole / Marie Thursby, Anne Rector.
330   $aWe are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
410  0$aAdvances in the study of entrepreneurship, innovation, and economic growth ;$vv. 26.
606   $aBusiness & Economics$xEntrepreneurship$2bisacsh
606   $aEntrepreneurship$2bicssc
606   $aTechnological innovations
606   $aNew products
606   $aIntellectual property
606   $aStrategic planning
615  7$aBusiness & Economics$xEntrepreneurship.
615  7$aEntrepreneurship.
615  0$aTechnological innovations.
615  0$aNew products.
615  0$aIntellectual property.
615  0$aStrategic planning.
676   $a338.064
701   $aThursby$b Marie$01654646
801  0$bUtOrBLW
906   $aBOOK
912   $a9910808813103321
996   $aTechnological innovation$94006614
997   $aUNINA