Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
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| Autore: |
Dowd Nancy <1956->
|
| Titolo: |
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
|
| Pubblicazione: | Chicago, : American Library Association, 2010 |
| Descrizione fisica: | 1 online resource (153 p.) |
| Disciplina: | 021.7 |
| Soggetto topico: | Libraries - Marketing |
| Libraries - Public relations | |
| Altri autori: |
EvangelisteMary
SilbermanJonathan <1982->
|
| Note generali: | Includes index. |
| Nota di contenuto: | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
| Sommario/riassunto: | Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. |
| Titolo autorizzato: | Bite-sized marketing |
| ISBN: | 1-283-09352-9 |
| 9786613093523 | |
| 0-8389-9734-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910781078703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |