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[null,"1.","Record Nr.",null,"UNINA9910781078703321"]
[null,null,"Autore",null,"Dowd Nancy <1956->"]
[null,null,"Titolo",null,"Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman"]
[null,null,"Pubbl/distr/stampa",null,"Chicago, : American Library Association, 2010"]
[null,null,"ISBN",null,"1-283-09352-9"]
[{"$nulls":4},"9786613093523"]
[{"$nulls":4},"0-8389-9734-1"]
[null,null,"Descrizione fisica",null,"1 online resource (153 p.)"]
[null,null,"Disciplina",null,"021.7"]
[null,null,"Soggetti",null,"Libraries - Marketing"]
[{"$nulls":4},"Libraries - Public relations"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices."]
[null,null,null,"Sommario/riassunto","Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library."]