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Record Nr. |
UNINA9910781078703321 |
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Autore |
Dowd Nancy <1956-> |
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Titolo |
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
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Pubbl/distr/stampa |
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Chicago, : American Library Association, 2010 |
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ISBN |
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1-283-09352-9 |
9786613093523 |
0-8389-9734-1 |
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Descrizione fisica |
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1 online resource (153 p.) |
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Altri autori (Persone) |
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EvangelisteMary |
SilbermanJonathan <1982-> |
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Disciplina |
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Soggetti |
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Libraries - Marketing |
Libraries - Public relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
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Sommario/riassunto |
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Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. |
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