Methods in consumer research . Volume 2 Alternative approaches and special applications / / edited by Gast�on Ares, Paula Varela
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Titolo: |
Methods in consumer research . Volume 2 Alternative approaches and special applications / / edited by Gast�on Ares, Paula Varela
|
| Pubblicazione: | Duxford : , : Woodhead Publishing, an imprint of Elsevier, , [2018] |
| �2018 | |
| Descrizione fisica: | 1 online resource (xviii, 478 pages) : illustrations (some color) |
| Disciplina: | 658.834 |
| Soggetto topico: | Consumers - Research - Methodology |
| Consumer behavior - Research - Methodology | |
| Persona (resp. second.): | AresGast�on |
| VarelaPaula (Varela Tomasco) | |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and index. |
| Nota di contenuto: | pt. 1. Doing consumer research -- pt. 2. Health-related issues -- pt. 3. Psychological and physiological measurements -- pt. 4. Designing studies for specific populations -- pt. 5. Consumer research with non-food products. |
| Sommario/riassunto: | This book discusses emerging consumer research methodologies and their innovative application, including immersive techniques, virtual reality, health-related Issues in consumer science, physiological measurements within the context of consumer research, and study design for specific populations. |
| Titolo autorizzato: | Methods in consumer research |
| ISBN: | 0-08-101744-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910583367503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Woodhead Publishing in food science, technology, and nutrition.