02073oam 2200445 450 991058336750332120190911100029.00-08-101744-8(OCoLC)1018307482(MiFhGG)GVRL7ZJH(EXLCZ)99379000000054372820180430h20182018 uy 0engurun|---uuuuardacontentrdamediardacarrierMethods in consumer researchVolume 2Alternative approaches and special applications /edited by Gast�on Ares, Paula VarelaDuxford :Woodhead Publishing, an imprint of Elsevier,[2018]�20181 online resource (xviii, 478 pages) illustrations (some color)Woodhead Publishing Series in Food Science, Technology and Nutrition0-08-101743-X Includes bibliographical references at the end of each chapters and index.pt. 1. Doing consumer research -- pt. 2. Health-related issues -- pt. 3. Psychological and physiological measurements -- pt. 4. Designing studies for specific populations -- pt. 5. Consumer research with non-food products.This book discusses emerging consumer research methodologies and their innovative application, including immersive techniques, virtual reality, health-related Issues in consumer science, physiological measurements within the context of consumer research, and study design for specific populations.Woodhead Publishing in food science, technology, and nutrition.ConsumersResearchMethodologyConsumer behaviorResearchMethodologyConsumersResearchMethodology.Consumer behaviorResearchMethodology.658.834Ares Gast�onVarela Paula(Varela Tomasco),MiFhGGMiFhGGBOOK9910583367503321Methods in consumer research1972635UNINA