LEADER 02073oam 2200445 450 001 9910583367503321 005 20190911100029.0 010 $a0-08-101744-8 035 $a(OCoLC)1018307482 035 $a(MiFhGG)GVRL7ZJH 035 $a(EXLCZ)993790000000543728 100 $a20180430h20182018 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aMethods in consumer research$hVolume 2$iAlternative approaches and special applications /$fedited by Gast?on Ares, Paula Varela 210 1$aDuxford :$cWoodhead Publishing, an imprint of Elsevier,$d[2018] 210 4$d?2018 215 $a1 online resource (xviii, 478 pages) $cillustrations (some color) 225 1 $aWoodhead Publishing Series in Food Science, Technology and Nutrition 311 $a0-08-101743-X 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $apt. 1. Doing consumer research -- pt. 2. Health-related issues -- pt. 3. Psychological and physiological measurements -- pt. 4. Designing studies for specific populations -- pt. 5. Consumer research with non-food products. 330 $aThis book discusses emerging consumer research methodologies and their innovative application, including immersive techniques, virtual reality, health-related Issues in consumer science, physiological measurements within the context of consumer research, and study design for specific populations. 410 0$aWoodhead Publishing in food science, technology, and nutrition. 606 $aConsumers$xResearch$xMethodology 606 $aConsumer behavior$xResearch$xMethodology 615 0$aConsumers$xResearch$xMethodology. 615 0$aConsumer behavior$xResearch$xMethodology. 676 $a658.834 702 $aAres$b Gast?on 702 $aVarela$b Paula$g(Varela Tomasco), 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910583367503321 996 $aMethods in consumer research$91972635 997 $aUNINA