The art & craft of case writing [[electronic resource] /] / William Naumes and Margaret J. Naumes
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| Autore: |
Naumes William
|
| Titolo: |
The art & craft of case writing [[electronic resource] /] / William Naumes and Margaret J. Naumes
|
| Pubblicazione: | Armonk, N.Y., : M.E. Sharpe, c2006 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (296 p.) |
| Disciplina: | 371.39 |
| Soggetto topico: | Case method |
| Textbooks - Authorship | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
NaumesMargaret J
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 243-256) and index. |
| Nota di contenuto: | Contents; List of Exhibits; Preface; Prologue: The Power of Storytelling; 1 What Is a Case and Why Write One?; 2 Objectives-Key to the Case; 3 Finding a Case Site and Gathering Data; 4 Research Cases; 5 The Instructor's Manual, Part 1; 6 Organizing the Case; 7 Testing and Refining the Teaching Case; 8 The Instructor's Manual, Part 2; 9 Notes, Case Series, and Other Supplements; 10 Video and Multimedia Case Studies; Appendix I. Case Example-First Draft "Meyers & Morrison: A Question of Professional Ethics"; Appendix II. Instructor's Manual-First Draft "Meyers & Morrison Instructor's Manual" |
| Appendix III. Case Example-Published Version Meyers & Morrison: A Question of Professional EthicsAppendix IV. Instructor's Manual-Final Version Meyers & Morrison: A Question of Professional Ethics; References; For Further Reading; About the Authors; Index | |
| Sommario/riassunto: | A practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. It is suitable for those conducting case research in business or the social sciences - whether experienced or novice. It also includes skills for writing both teaching cases and research cases. |
| Altri titoli varianti: | Art and craft of case writing |
| Titolo autorizzato: | The art & craft of case writing |
| ISBN: | 1-280-91275-8 |
| 9786610912759 | |
| 0-7656-2213-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910457567703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |