03288nam 22007334a 450 991045756770332120200520144314.01-280-91275-897866109127590-7656-2213-0(CKB)1000000000348436(EBL)302403(OCoLC)476081500(SSID)ssj0000105713(PQKBManifestationID)11145022(PQKBTitleCode)TC0000105713(PQKBWorkID)10101373(PQKB)11569734(SSID)ssj0000379934(PQKBManifestationID)11300135(PQKBTitleCode)TC0000379934(PQKBWorkID)10372061(PQKB)20818476(MiAaPQ)EBC3060590(MiAaPQ)EBC302403(Au-PeEL)EBL3060590(CaPaEBR)ebr10178139(CaONFJC)MIL91275(OCoLC)814498324(Au-PeEL)EBL302403(OCoLC)253983378(EXLCZ)99100000000034843620050830d2006 uy 0engur|n|---|||||txtccrThe art & craft of case writing[electronic resource] /William Naumes and Margaret J. Naumes2nd ed.Armonk, N.Y. M.E. Sharpec20061 online resource (296 p.)Description based upon print version of record.0-7656-1681-5 Includes bibliographical references (p. 243-256) and index.Contents; List of Exhibits; Preface; Prologue: The Power of Storytelling; 1 What Is a Case and Why Write One?; 2 Objectives-Key to the Case; 3 Finding a Case Site and Gathering Data; 4 Research Cases; 5 The Instructor's Manual, Part 1; 6 Organizing the Case; 7 Testing and Refining the Teaching Case; 8 The Instructor's Manual, Part 2; 9 Notes, Case Series, and Other Supplements; 10 Video and Multimedia Case Studies; Appendix I. Case Example-First Draft "Meyers & Morrison: A Question of Professional Ethics"; Appendix II. Instructor's Manual-First Draft "Meyers & Morrison Instructor's Manual"Appendix III. Case Example-Published Version Meyers & Morrison: A Question of Professional EthicsAppendix IV. Instructor's Manual-Final Version Meyers & Morrison: A Question of Professional Ethics; References; For Further Reading; About the Authors; IndexA practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. It is suitable for those conducting case research in business or the social sciences - whether experienced or novice. It also includes skills for writing both teaching cases and research cases.Art and craft of case writingCase methodTextbooksAuthorshipElectronic books.Case method.TextbooksAuthorship.371.39Naumes William1050305Naumes Margaret J1050306MiAaPQMiAaPQMiAaPQBOOK9910457567703321The art & craft of case writing2479981UNINA