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Record Nr. |
UNINA9910457567703321 |
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Autore |
Naumes William |
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Titolo |
The art & craft of case writing [[electronic resource] /] / William Naumes and Margaret J. Naumes |
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Pubbl/distr/stampa |
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Armonk, N.Y., : M.E. Sharpe, c2006 |
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ISBN |
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1-280-91275-8 |
9786610912759 |
0-7656-2213-0 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (296 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Case method |
Textbooks - Authorship |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 243-256) and index. |
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Nota di contenuto |
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Contents; List of Exhibits; Preface; Prologue: The Power of Storytelling; 1 What Is a Case and Why Write One?; 2 Objectives-Key to the Case; 3 Finding a Case Site and Gathering Data; 4 Research Cases; 5 The Instructor's Manual, Part 1; 6 Organizing the Case; 7 Testing and Refining the Teaching Case; 8 The Instructor's Manual, Part 2; 9 Notes, Case Series, and Other Supplements; 10 Video and Multimedia Case Studies; Appendix I. Case Example-First Draft "Meyers & Morrison: A Question of Professional Ethics"; Appendix II. Instructor's Manual-First Draft "Meyers & Morrison Instructor's Manual" |
Appendix III. Case Example-Published Version Meyers & Morrison: A Question of Professional EthicsAppendix IV. Instructor's Manual-Final Version Meyers & Morrison: A Question of Professional Ethics; References; For Further Reading; About the Authors; Index |
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Sommario/riassunto |
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A practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. It is suitable for those conducting case research in business or the social sciences - whether experienced or novice. It also includes skills for writing both teaching cases and research cases. |
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