The employer brand [[electronic resource] ] : keeping faith with the deal / / Helen Rosethorn, members of Bernard Hodes Group and contributors

• Autore: Rosethorn Helen
• Pubblicazione: Farnham, Surrey, England ; ; Burlington, VT, : Gower, c2009
• Descrizione fisica: 1 online resource (248 p.)
• Disciplina: 658.3/14; 658.314
• Soggetto topico: Employee retention; Human capital - Management; Corporate culture; Organizational behavior; Personnel management
• Soggetto genere / forma: Electronic books.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index
• Sommario/riassunto: Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees.
• Titolo autorizzato: The employer brand
• ISBN: 1-317-03423-6; 1-282-24286-5; 9786612242861; 0-566-09150-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910454561703321
• Lo trovi qui: Univ. Federico II