02841nam 2200685Ia 450 991045456170332120200520144314.01-317-03423-61-282-24286-597866122428610-566-09150-X(CKB)1000000000766303(EBL)446419(OCoLC)609842139(SSID)ssj0000295083(PQKBManifestationID)11193041(PQKBTitleCode)TC0000295083(PQKBWorkID)10332221(PQKB)10294228(MiAaPQ)EBC446419(Au-PeEL)EBL446419(CaPaEBR)ebr10325889(CaONFJC)MIL224286(EXLCZ)99100000000076630320090212d2009 uy 0engurcn|||||||||txtccrThe employer brand[electronic resource] keeping faith with the deal /Helen Rosethorn, members of Bernard Hodes Group and contributorsFarnham, Surrey, England ;Burlington, VT Gowerc20091 online resource (248 p.)Description based upon print version of record.0-566-08899-1 Includes bibliographical references and index.Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; IndexEmployer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees.Employee retentionHuman capitalManagementCorporate cultureOrganizational behaviorPersonnel managementElectronic books.Employee retention.Human capitalManagement.Corporate culture.Organizational behavior.Personnel management.658.3/14658.314Rosethorn Helen854800Bernard Hodes Group.MiAaPQMiAaPQMiAaPQBOOK9910454561703321The employer brand1908628UNINA