Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
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| Titolo: |
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica: | 1 online resource (136 p.) |
| Disciplina: | 658.8 |
| Soggetto topico: | Industrial marketing |
| Marketing | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
RichMichael K
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency |
| Sommario/riassunto: | About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K.Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe. |
| Titolo autorizzato: | Business marketing in the decade ahead |
| ISBN: | 1-280-47920-5 |
| 9786610479207 | |
| 1-84544-667-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910449794303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Journal of business & industrial marketing ; ; v. 17, no. 2/3.