02599nam 2200601Ia 450 991044979430332120200520144314.01-280-47920-597866104792071-84544-667-4(CKB)1000000000001141(EBL)232234(OCoLC)61356204(SSID)ssj0000465895(PQKBManifestationID)11294859(PQKBTitleCode)TC0000465895(PQKBWorkID)10457243(PQKB)11586563(MiAaPQ)EBC232234(Au-PeEL)EBL232234(CaPaEBR)ebr10052781(CaONFJC)MIL47920(OCoLC)70737404(EXLCZ)99100000000000114120000815d2002 uy 0engur|n|---|||||txtccrBusiness marketing in the decade ahead[electronic resource] the key challenges we face /Guest editor Michael K. RichBradford, England Emerald Group Publishingc20021 online resource (136 p.)Journal of Business & Industrial Marketing. No.2/3 ;Vol. 17Description based upon print version of record.0-86176-688-1 Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currencyAbout the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K.Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe.Journal of business & industrial marketing ;v. 17, no. 2/3.Industrial marketingMarketingElectronic books.Industrial marketing.Marketing.658.8Rich Michael K938412MiAaPQMiAaPQMiAaPQBOOK9910449794303321Business marketing in the decade ahead2114249UNINA