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005 20200520144314.0
010   $a1-280-47920-5
010   $a9786610479207
010   $a1-84544-667-4
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035   $a(EBL)232234
035   $a(OCoLC)61356204
035   $a(SSID)ssj0000465895
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035   $a(PQKBTitleCode)TC0000465895
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100   $a20000815d2002      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aBusiness marketing in the decade ahead$b[electronic resource] $ethe key challenges we face /$fGuest editor Michael K. Rich
210   $aBradford, England $cEmerald Group Publishing$dc2002
215   $a1 online resource (136 p.)
225 1 $aJournal of Business & Industrial Marketing. No.2/3 ;$vVol. 17
300   $aDescription based upon print version of record.
311   $a0-86176-688-1 
327   $aContents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency
330   $aAbout the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K.Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe.
410  0$aJournal of business & industrial marketing ;$vv. 17, no. 2/3.
606   $aIndustrial marketing
606   $aMarketing
608   $aElectronic books.
615  0$aIndustrial marketing.
615  0$aMarketing.
676   $a658.8
701   $aRich$b Michael K$0938412
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910449794303321
996   $aBusiness marketing in the decade ahead$92114249
997   $aUNINA