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Case Studies in Strategic Management : How Executive Input Enables Students’ Development / / edited by Gunther Friedl, Andreas Biagosch



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Titolo: Case Studies in Strategic Management : How Executive Input Enables Students’ Development / / edited by Gunther Friedl, Andreas Biagosch Visualizza cluster
Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019
Edizione: 1st ed. 2019.
Descrizione fisica: 1 online resource (104 pages)
Disciplina: 658.4012
Soggetto topico: Accounting
Bookkeeping 
Management—Study and teaching
Management
Industrial management
New business enterprises
Accounting/Auditing
Management Education
Innovation/Technology Management
Start-Ups/Venture Capital
Financial Accounting
Persona (resp. second.): FriedlGunther
BiagoschAndreas
Nota di contenuto: Chapter 1: Case: The renewed case seminar -- Chapter 2: Supporting companies and participating managers in case study presentations -- Chapter 3: Case: unu GmbH: Sharing is caring – a suitable business model for e-scooter in Germany -- Chapter 4: Case: UBS – Acquisiton of Commerzbank AG as a possible growth strategy.
Sommario/riassunto: Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
Titolo autorizzato: Case Studies in Strategic Management  Visualizza cluster
ISBN: 3-319-95555-1
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910337806903321
Lo trovi qui: Univ. Federico II
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Serie: Management for Professionals, . 2192-8096