LEADER 03858nam  22006615  450 
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010   $a3-319-95555-1
024 7 $a10.1007/978-3-319-95555-1
035   $a(CKB)4100000006519802
035   $a(MiAaPQ)EBC5511124
035   $a(DE-He213)978-3-319-95555-1
035   $a(PPN)230540430
035   $a(EXLCZ)994100000006519802
100   $a20180908d2019      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCase Studies in Strategic Management $eHow Executive Input Enables Students? Development /$fedited by Gunther Friedl, Andreas Biagosch
205   $a1st ed. 2019.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2019.
215   $a1 online resource (104 pages)
225 1 $aManagement for Professionals,$x2192-8096
311   $a3-319-95554-3 
327   $aChapter 1: Case: The renewed case seminar -- Chapter 2: Supporting companies and participating managers in case study presentations -- Chapter 3: Case: unu GmbH: Sharing is caring ? a suitable business model for e-scooter in Germany -- Chapter 4: Case: UBS ? Acquisiton of Commerzbank AG as a possible growth strategy.
330   $aMost business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
410  0$aManagement for Professionals,$x2192-8096
606   $aAccounting
606   $aBookkeeping
606   $aManagement?Study and teaching
606   $aManagement
606   $aIndustrial management
606   $aNew business enterprises
606   $aAccounting/Auditing$3https://scigraph.springernature.com/ontologies/product-market-codes/511000
606   $aManagement Education$3https://scigraph.springernature.com/ontologies/product-market-codes/517040
606   $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000
606   $aStart-Ups/Venture Capital$3https://scigraph.springernature.com/ontologies/product-market-codes/514030
606   $aFinancial Accounting$3https://scigraph.springernature.com/ontologies/product-market-codes/612010
615  0$aAccounting.
615  0$aBookkeeping.
615  0$aManagement?Study and teaching.
615  0$aManagement.
615  0$aIndustrial management.
615  0$aNew business enterprises.
615 14$aAccounting/Auditing.
615 24$aManagement Education.
615 24$aInnovation/Technology Management.
615 24$aStart-Ups/Venture Capital.
615 24$aFinancial Accounting.
676   $a658.4012
702   $aFriedl$b Gunther$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aBiagosch$b Andreas$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910337806903321
996   $aCase Studies in Strategic Management$91948537
997   $aUNINA