03862nam 22006615 450 991033780690332120200704063129.03-319-95555-110.1007/978-3-319-95555-1(CKB)4100000006519802(MiAaPQ)EBC5511124(DE-He213)978-3-319-95555-1(PPN)230540430(EXLCZ)99410000000651980220180908d2019 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCase Studies in Strategic Management How Executive Input Enables Students’ Development /edited by Gunther Friedl, Andreas Biagosch1st ed. 2019.Cham :Springer International Publishing :Imprint: Springer,2019.1 online resource (104 pages)Management for Professionals,2192-80963-319-95554-3 Chapter 1: Case: The renewed case seminar -- Chapter 2: Supporting companies and participating managers in case study presentations -- Chapter 3: Case: unu GmbH: Sharing is caring – a suitable business model for e-scooter in Germany -- Chapter 4: Case: UBS – Acquisiton of Commerzbank AG as a possible growth strategy.Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.Management for Professionals,2192-8096AccountingBookkeeping Management—Study and teachingManagementIndustrial managementNew business enterprisesAccounting/Auditinghttps://scigraph.springernature.com/ontologies/product-market-codes/511000Management Educationhttps://scigraph.springernature.com/ontologies/product-market-codes/517040Innovation/Technology Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/518000Start-Ups/Venture Capitalhttps://scigraph.springernature.com/ontologies/product-market-codes/514030Financial Accountinghttps://scigraph.springernature.com/ontologies/product-market-codes/612010Accounting.Bookkeeping .Management—Study and teaching.Management.Industrial management.New business enterprises.Accounting/Auditing.Management Education.Innovation/Technology Management.Start-Ups/Venture Capital.Financial Accounting.658.4012Friedl Guntheredthttp://id.loc.gov/vocabulary/relators/edtBiagosch Andreasedthttp://id.loc.gov/vocabulary/relators/edtBOOK9910337806903321Case Studies in Strategic Management1948537UNINA