Critical thinking for marketers : learn how to think, not what to think . Volume II / / David Dwight, Terry Grapentine, and David Soorholtz
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| Autore: |
Dwight David
|
| Titolo: |
Critical thinking for marketers : learn how to think, not what to think . Volume II / / David Dwight, Terry Grapentine, and David Soorholtz
|
| Pubblicazione: | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (82 pages) |
| Disciplina: | 153.42 |
| Soggetto topico: | Critical thinking |
| Marketing | |
| Soggetto non controllato: | behavioral economics |
| causation | |
| cognitive biases | |
| cognitive science | |
| concept | |
| correlation | |
| critical thinking | |
| epistemology | |
| logic | |
| marketing | |
| marketing laws | |
| science | |
| Persona (resp. second.): | GrapentineTerry |
| SoorholtzDavid | |
| Nota di bibliografia: | Includes bibliographical references (pages 73-80) and index. |
| Nota di contenuto: | Section I. Think better -- 1. Introduction -- 2. Marketing as a science -- 3. Correlation and causation -- 4. What is a concept? -- 5. David Hume -- 6. The double jeopardy law -- 7. Behavioral economics -- 8. The five whys -- Section II. Cognitive biases and their importance -- 9. Introduction -- 10. What they are and why they're important -- 11. Science: a tool for reducing the systematic errors caused by cognitive biases -- 12. What makes science special -- 13. Confirmation bias and the evolution of reason -- 14. Epistemic humility -- Section III. Conclusions -- 15. Summary -- 16. Additional readings -- Notes -- References -- Index. |
| Sommario/riassunto: | Volume II expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science (what professors do) and marketing as an applied science (what you as real-world marketers do). This background knowledge should give you a better appreciation for how knowledge is created in marketing. Having a basic understanding of selected concepts in the fields of behavioral economics and cognitive science are vital to improving the quality of marketing decisions and recommendations you make on a daily basis. This volume is divided into three major sections: Think Better, Cognitive Biases and Their Importance, and Conclusions. |
| Titolo autorizzato: | Critical thinking for marketers |
| ISBN: | 1-63157-671-2 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910155152803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Marketing strategy collection. . 2150-9662