03284nam 2200661 450 991015515280332120230125194509.01-63157-671-2(CKB)4340000000019234(BEP)4756023(OCoLC)966479023(CaBNVSL)swl00406968(MiAaPQ)EBC4756023(CaSebORM)9781631576713(EXLCZ)99434000000001923420161217d2017 fy 0engurcnu||||||||rdacontentrdamediardacarrierCritical thinking for marketers learn how to think, not what to thinkVolume II /David Dwight, Terry Grapentine, and David SoorholtzFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2017.1 online resource (82 pages)Marketing strategy collection,2150-96621-63157-670-4 Includes bibliographical references (pages 73-80) and index.Section I. Think better -- 1. Introduction -- 2. Marketing as a science -- 3. Correlation and causation -- 4. What is a concept? -- 5. David Hume -- 6. The double jeopardy law -- 7. Behavioral economics -- 8. The five whys -- Section II. Cognitive biases and their importance -- 9. Introduction -- 10. What they are and why they're important -- 11. Science: a tool for reducing the systematic errors caused by cognitive biases -- 12. What makes science special -- 13. Confirmation bias and the evolution of reason -- 14. Epistemic humility -- Section III. Conclusions -- 15. Summary -- 16. Additional readings -- Notes -- References -- Index.Volume II expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science (what professors do) and marketing as an applied science (what you as real-world marketers do). This background knowledge should give you a better appreciation for how knowledge is created in marketing. Having a basic understanding of selected concepts in the fields of behavioral economics and cognitive science are vital to improving the quality of marketing decisions and recommendations you make on a daily basis. This volume is divided into three major sections: Think Better, Cognitive Biases and Their Importance, and Conclusions.Marketing strategy collection.2150-9662Critical thinkingMarketingbehavioral economicscausationcognitive biasescognitive scienceconceptcorrelationcritical thinkingepistemologylogicmarketingmarketing lawsscienceCritical thinking.Marketing.153.42Dwight David888263Grapentine TerrySoorholtz DavidMiAaPQMiAaPQMiAaPQBOOK9910155152803321Critical thinking for marketers1984259UNINA