LEADER 03284nam 2200661 450 001 9910155152803321 005 20230125194509.0 010 $a1-63157-671-2 035 $a(CKB)4340000000019234 035 $a(BEP)4756023 035 $a(OCoLC)966479023 035 $a(CaBNVSL)swl00406968 035 $a(MiAaPQ)EBC4756023 035 $a(CaSebORM)9781631576713 035 $a(EXLCZ)994340000000019234 100 $a20161217d2017 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aCritical thinking for marketers $elearn how to think, not what to think$hVolume II /$fDavid Dwight, Terry Grapentine, and David Soorholtz 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2017. 215 $a1 online resource (82 pages) 225 1 $aMarketing strategy collection,$x2150-9662 311 $a1-63157-670-4 320 $aIncludes bibliographical references (pages 73-80) and index. 327 $aSection I. Think better -- 1. Introduction -- 2. Marketing as a science -- 3. Correlation and causation -- 4. What is a concept? -- 5. David Hume -- 6. The double jeopardy law -- 7. Behavioral economics -- 8. The five whys -- Section II. Cognitive biases and their importance -- 9. Introduction -- 10. What they are and why they're important -- 11. Science: a tool for reducing the systematic errors caused by cognitive biases -- 12. What makes science special -- 13. Confirmation bias and the evolution of reason -- 14. Epistemic humility -- Section III. Conclusions -- 15. Summary -- 16. Additional readings -- Notes -- References -- Index. 330 3 $aVolume II expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science (what professors do) and marketing as an applied science (what you as real-world marketers do). This background knowledge should give you a better appreciation for how knowledge is created in marketing. Having a basic understanding of selected concepts in the fields of behavioral economics and cognitive science are vital to improving the quality of marketing decisions and recommendations you make on a daily basis. This volume is divided into three major sections: Think Better, Cognitive Biases and Their Importance, and Conclusions. 410 0$aMarketing strategy collection.$x2150-9662 606 $aCritical thinking 606 $aMarketing 610 $abehavioral economics 610 $acausation 610 $acognitive biases 610 $acognitive science 610 $aconcept 610 $acorrelation 610 $acritical thinking 610 $aepistemology 610 $alogic 610 $amarketing 610 $amarketing laws 610 $ascience 615 0$aCritical thinking. 615 0$aMarketing. 676 $a153.42 700 $aDwight$b David$0888263 702 $aGrapentine$b Terry 702 $aSoorholtz$b David 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910155152803321 996 $aCritical thinking for marketers$91984259 997 $aUNINA