Global consumer behavior / / edited by Chantal Ammi

• Pubblicazione: Newport Beach, California ; ; London, England : , : ISTE, , 2007; ℗2007
• Descrizione fisica: 1 online resource (296 p.)
• Disciplina: 658.8/342
• Soggetto topico: Consumer behavior; Consumers - Social aspects; Internet marketing
• Soggetto genere / forma: Electronic books.
• Persona (resp. second.): AmmiChantal
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Preliminaries; Contents; Introduction; Chapter 1. E-Travel Agents Selling to Ethnic Customers; Chapter 2. Local Advertising over the Product Life Cycle; Chapter 3. Culture and Diversity: A New Approach of Management; Chapter 4. Is Behavior Prone to Social Influence?; Chapter 5. The Gender Approach to Understanding Time-Saving Durables Buying: Tunisian Women in 2000; Chapter 6. The Cultural Impact on Changes in Consumption; Chapter 7. Country of Origin; Chapter 8. Consumer Shopping Behavior Online; Chapter 9. The New, Improved, Indian Consumer; Chapter 10. Globalization and Consumer Behavior ; Chapter 11. Factors Affecting Technology Adoption in IndiaChapter 12. Chinese Culture and Chinese Consumer Behavior; Chapter 13. Modeling the Indicators of Purchasing Behavior Toward Counterfeits; List of Authors; Index
• Sommario/riassunto: Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behavior. It also explores the role of globalization in the evolving world of
• Titolo autorizzato: Global consumer behavior
• ISBN: 1-118-61487-9; 0-470-39486-2; 1-280-84779-4; 9786610847792; 1-84704-613-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910143318503321
• Lo trovi qui: Univ. Federico II