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Record Nr. |
UNINA9910143318503321 |
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Titolo |
Global consumer behavior / / edited by Chantal Ammi |
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Pubbl/distr/stampa |
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Newport Beach, California ; ; London, England : , : ISTE, , 2007 |
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℗2007 |
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ISBN |
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1-118-61487-9 |
0-470-39486-2 |
1-280-84779-4 |
9786610847792 |
1-84704-613-4 |
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Descrizione fisica |
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1 online resource (296 p.) |
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Disciplina |
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Soggetti |
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Consumer behavior |
Consumers - Social aspects |
Internet marketing |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters and index. |
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Nota di contenuto |
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Preliminaries; Contents; Introduction; Chapter 1. E-Travel Agents Selling to Ethnic Customers; Chapter 2. Local Advertising over the Product Life Cycle; Chapter 3. Culture and Diversity: A New Approach of Management; Chapter 4. Is Behavior Prone to Social Influence?; Chapter 5. The Gender Approach to Understanding Time-Saving Durables Buying: Tunisian Women in 2000; Chapter 6. The Cultural Impact on Changes in Consumption; Chapter 7. Country of Origin; Chapter 8. Consumer Shopping Behavior Online; Chapter 9. The New, Improved, Indian Consumer; Chapter 10. Globalization and Consumer Behavior |
Chapter 11. Factors Affecting Technology Adoption in IndiaChapter 12. Chinese Culture and Chinese Consumer Behavior; Chapter 13. Modeling the Indicators of Purchasing Behavior Toward Counterfeits; List of Authors; Index |
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Sommario/riassunto |
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Globalization is a leading force for industry worldwide, especially the |
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