03331nam 2200673 450 991014331850332120210209154058.01-118-61487-90-470-39486-21-280-84779-497866108477921-84704-613-4(CKB)1000000000335536(EBL)275621(OCoLC)181581490(SSID)ssj0000163258(PQKBManifestationID)11924431(PQKBTitleCode)TC0000163258(PQKBWorkID)10106968(PQKB)10499059(MiAaPQ)EBC700762(MiAaPQ)EBC275621(Au-PeEL)EBL275621(OCoLC)935261865(EXLCZ)99100000000033553620160816h20072007 uy 0engur|n|---|||||txtccrGlobal consumer behavior /edited by Chantal AmmiNewport Beach, California ;London, England :ISTE,2007.℗20071 online resource (296 p.)Description based upon print version of record.1-905209-63-0 Includes bibliographical references at the end of each chapters and index.Preliminaries; Contents; Introduction; Chapter 1. E-Travel Agents Selling to Ethnic Customers; Chapter 2. Local Advertising over the Product Life Cycle; Chapter 3. Culture and Diversity: A New Approach of Management; Chapter 4. Is Behavior Prone to Social Influence?; Chapter 5. The Gender Approach to Understanding Time-Saving Durables Buying: Tunisian Women in 2000; Chapter 6. The Cultural Impact on Changes in Consumption; Chapter 7. Country of Origin; Chapter 8. Consumer Shopping Behavior Online; Chapter 9. The New, Improved, Indian Consumer; Chapter 10. Globalization and Consumer BehaviorChapter 11. Factors Affecting Technology Adoption in IndiaChapter 12. Chinese Culture and Chinese Consumer Behavior; Chapter 13. Modeling the Indicators of Purchasing Behavior Toward Counterfeits; List of Authors; IndexGlobalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behavior. It also explores the role of globalization in the evolving world ofConsumer behaviorConsumer behaviorCross-cultural studiesConsumersSocial aspectsInternet marketingElectronic books.Consumer behavior.Consumer behaviorConsumersSocial aspects.Internet marketing.658.8/342Ammi ChantalMiAaPQMiAaPQMiAaPQBOOK9910143318503321Global consumer behavior2252749UNINA