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Autore: | Barabba Vincent P. <1934-> |
Titolo: | Surviving transformation : lessons from GM's surprising turnaround / / Vincent P. Barabba |
Pubblicazione: | Oxford, [England] ; ; New York : , : Oxford University Press, , 2004 |
©2004 | |
Descrizione fisica: | 1 online resource (281 p.) |
Disciplina: | 658.4/06 |
Soggetto topico: | Automobile industry and trade - United States - Management |
Organizational change - United States | |
Note generali: | Includes index. |
Nota di bibliografia: | Includes bibliographical references (p. [237]-244) and index. |
Nota di contenuto: | Foreword; Contents; 1 Setting the Scene; 2 Creating an Extended Customer Relationship Business; 3 Creating the Business You Want; 4 Transparency and a Dialogue with the Customer; 5 Finding the Right Mix of Business Designs; 6 Solving the Right Problem the Right Way; 7 Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed; 8 Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird; 9 Solving a Complex Problem: Averting Unintended Consequences |
10 Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One11 Understanding the System in Which the Enterprise System Operates; 12 Challenging Our Critical Assumptions; 13 Leveraging Knowledge Across the Enterprise; 14 Combining Imagination and Market Knowledge; 15 Creating the Right Business Design in the Face of Uncertainty; 16 Starting with Your Destination; Notes; Index | |
Sommario/riassunto: | Describes the strategic turnaround at General Motors beginning in the early 1990's that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience. |
Titolo autorizzato: | Surviving transformation |
ISBN: | 0-19-770372-0 |
1-280-42787-6 | |
1-4237-2069-5 | |
0-19-534681-5 | |
1-60256-484-1 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910821779903321 |
Lo trovi qui: | Univ. Federico II |
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