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Record Nr. |
UNINA9910821779903321 |
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Autore |
Barabba Vincent P. <1934-> |
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Titolo |
Surviving transformation : lessons from GM's surprising turnaround / / Vincent P. Barabba |
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Pubbl/distr/stampa |
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Oxford, [England] ; ; New York : , : Oxford University Press, , 2004 |
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©2004 |
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ISBN |
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0-19-770372-0 |
1-280-42787-6 |
1-4237-2069-5 |
0-19-534681-5 |
1-60256-484-1 |
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Descrizione fisica |
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1 online resource (281 p.) |
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Disciplina |
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Soggetti |
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Automobile industry and trade - United States - Management |
Organizational change - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references (p. [237]-244) and index. |
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Nota di contenuto |
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Foreword; Contents; 1 Setting the Scene; 2 Creating an Extended Customer Relationship Business; 3 Creating the Business You Want; 4 Transparency and a Dialogue with the Customer; 5 Finding the Right Mix of Business Designs; 6 Solving the Right Problem the Right Way; 7 Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed; 8 Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird; 9 Solving a Complex Problem: Averting Unintended Consequences |
10 Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One11 Understanding the System in Which the Enterprise System Operates; 12 Challenging Our Critical Assumptions; 13 Leveraging Knowledge Across the Enterprise; 14 Combining Imagination and Market Knowledge; 15 Creating the Right Business Design in the Face of Uncertainty; 16 Starting with Your Destination; Notes; Index |
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Sommario/riassunto |
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Describes the strategic turnaround at General Motors beginning in the |
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