03054nam 2200625 450 991082177990332120230617040619.00-19-770372-01-280-42787-61-4237-2069-50-19-534681-51-60256-484-1(CKB)1000000000245699(EBL)272765(OCoLC)252539412(SSID)ssj0000254238(PQKBManifestationID)11191629(PQKBTitleCode)TC0000254238(PQKBWorkID)10208595(PQKB)11424986(Au-PeEL)EBL4701931(CaPaEBR)ebr11273341(CaONFJC)MIL42787(OCoLC)61342582(MiAaPQ)EBC4701931(EXLCZ)99100000000024569920161012h20042004 uy 0engurcnu||||||||txtccrSurviving transformation lessons from GM's surprising turnaround /Vincent P. BarabbaOxford, [England] ;New York :Oxford University Press,2004.©20041 online resource (281 p.)Includes index.0-19-517141-1 Includes bibliographical references (p. [237]-244) and index.Foreword; Contents; 1 Setting the Scene; 2 Creating an Extended Customer Relationship Business; 3 Creating the Business You Want; 4 Transparency and a Dialogue with the Customer; 5 Finding the Right Mix of Business Designs; 6 Solving the Right Problem the Right Way; 7 Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed; 8 Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird; 9 Solving a Complex Problem: Averting Unintended Consequences10 Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One11 Understanding the System in Which the Enterprise System Operates; 12 Challenging Our Critical Assumptions; 13 Leveraging Knowledge Across the Enterprise; 14 Combining Imagination and Market Knowledge; 15 Creating the Right Business Design in the Face of Uncertainty; 16 Starting with Your Destination; Notes; IndexDescribes the strategic turnaround at General Motors beginning in the early 1990's that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience.Automobile industry and tradeUnited StatesManagementCase studiesOrganizational changeUnited StatesCase studiesAutomobile industry and tradeManagementOrganizational change658.4/06Barabba Vincent P.1934-116500MiAaPQMiAaPQMiAaPQBOOK9910821779903321Surviving transformation993496UNINA