Teleadvertising and children / / S.K. Bansal

• Autore: Bansal S. K
• Pubblicazione: Jaipur, India, : Oxford Book Co., 2008
• Descrizione fisica: 1 online resource (328 p.)
• Soggetto topico: Television advertising and children
• Note generali: Includes index.
• Nota di contenuto: COVER -- Preface -- Contents -- Introduction -- Television Advertising to Children -- Children and Advertising -- Children's Exposure to Advertising -- Issues and Politics -- Impact of Advertising -- Influence of Advertising -- Affect of Commercials on Kids' Behaviour -- Affect of Commercials on Kids' Consumer Behaviour -- Effects of Education on Televisual Media -- Effects of Entertainment -- Intended and Unintended Effects -- Advertising Regulation and Research -- Advertising: The Concern -- Affect of Advertisement on Children's Health Orientation -- Index.
• Titolo autorizzato: Teleadvertising and children
• ISBN: 1-282-80584-3; 9786612805844; 1-4416-6076-3; 600-00-3035-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910820421103321
• Lo trovi qui: Univ. Federico II