02028nam 2200529 a 450 991082042110332120200520144314.01-282-80584-397866128058441-4416-6076-3600-00-3035-5(CKB)2670000000035641(OCoLC)650509110(CaPaEBR)ebrary10417398(SSID)ssj0000675143(PQKBManifestationID)11460108(PQKBTitleCode)TC0000675143(PQKBWorkID)10669550(PQKB)10606819(MiAaPQ)EBC3011564(Au-PeEL)EBL3011564(CaPaEBR)ebr10417398(CaONFJC)MIL280584(OCoLC)923634761(EXLCZ)99267000000003564120101209d2008 uy 0engurcn|||||||||txtccrTeleadvertising and children /S.K. BansalJaipur, India Oxford Book Co.20081 online resource (328 p.) Includes index.81-89473-25-5 COVER -- Preface -- Contents -- Introduction -- Television Advertising to Children -- Children and Advertising -- Children's Exposure to Advertising -- Issues and Politics -- Impact of Advertising -- Influence of Advertising -- Affect of Commercials on Kids' Behaviour -- Affect of Commercials on Kids' Consumer Behaviour -- Effects of Education on Televisual Media -- Effects of Entertainment -- Intended and Unintended Effects -- Advertising Regulation and Research -- Advertising: The Concern -- Affect of Advertisement on Children's Health Orientation -- Index.Television advertising and childrenTelevision advertising and children.Bansal S. K1669803MiAaPQMiAaPQMiAaPQBOOK9910820421103321Teleadvertising and children4031232UNINA