Advertising, the uneasy persuasion : its dubious impact on American society / / Michael Schudson

• Autore: Schudson Michael
• Pubblicazione: Oxfordshire, England ; ; New York, : Routledge, c1993; Abingdon, Oxon : , : Routledge, , 2013
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (xxiv, 308 p.)
• Disciplina: 659.1/042/0973
• Soggetto topico: Advertising - United States - History
• Note generali: First published in 1993 by Routledge.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: 1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising.
• Sommario/riassunto: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
• Titolo autorizzato: Advertising, the uneasy persuasion
• ISBN: 0-203-58274-8; 1-136-66818-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910815470303321
• Lo trovi qui: Univ. Federico II