02631oam 2200553I 450 991081547030332120240314004253.00-203-58274-81-136-66818-710.4324/9780203582749 (CKB)2550000001096290(MiAaPQ)EBC1244887(Au-PeEL)EBL1244887(CaPaEBR)ebr10728139(CaONFJC)MIL502868(OCoLC)851695431(OCoLC)852159240(OCoLC)854568923(FINmELB)ELB138809(EXLCZ)99255000000109629020180706e20131993 uy 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierAdvertising, the uneasy persuasion its dubious impact on American society /Michael Schudson1st ed.Oxfordshire, England ;New York Routledgec1993Abingdon, Oxon :Routledge,2013.1 online resource (xxiv, 308 p.)Routledge Library Editions: Advertising ;Volume 6First published in 1993 by Routledge.0-415-81793-5 1-299-71617-2 Includes bibliographical references and index.1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising.What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.AdvertisingUnited StatesHistoryAdvertisingHistory.659.1/042/0973Schudson Michael.143107MiAaPQMiAaPQMiAaPQBOOK9910815470303321Advertising, the uneasy persuasion4090974UNINA