LEADER 02631oam  2200553I  450 
001 9910815470303321
005 20240314004253.0
010   $a0-203-58274-8
010   $a1-136-66818-7
024 7 $a10.4324/9780203582749 
035   $a(CKB)2550000001096290
035   $a(MiAaPQ)EBC1244887
035   $a(Au-PeEL)EBL1244887
035   $a(CaPaEBR)ebr10728139
035   $a(CaONFJC)MIL502868
035   $a(OCoLC)851695431
035   $a(OCoLC)852159240
035   $a(OCoLC)854568923
035   $a(FINmELB)ELB138809
035   $a(EXLCZ)992550000001096290
100   $a20180706e20131993  uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvertising, the uneasy persuasion $eits dubious impact on American society /$fMichael Schudson
205   $a1st ed.
210   $aOxfordshire, England ;$aNew York $cRoutledge$dc1993
210  1$aAbingdon, Oxon :$cRoutledge,$d2013.
215   $a1 online resource (xxiv, 308 p.)
225 0 $aRoutledge Library Editions: Advertising ;$vVolume 6
300   $aFirst published in 1993 by Routledge.
311   $a0-415-81793-5 
311   $a1-299-71617-2 
320   $aIncludes bibliographical references and index.
327   $a1. The advertiser's perspective -- 2. What advertising agencies know -- 3. The consumer's information environment -- 4. An anthropology of goods -- 5. Historical roots of consumer culture -- 6. The emergence of new consumer patterns : a case study of the cigarette -- 7. Advertising as capitalist realism -- 8. An evaluation of advertising.
330   $aWhat does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
606   $aAdvertising$zUnited States$xHistory
615  0$aAdvertising$xHistory.
676   $a659.1/042/0973
700   $aSchudson$b Michael.$0143107
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910815470303321
996   $aAdvertising, the uneasy persuasion$94090974
997   $aUNINA