From Little's Law to marketing science : essays in honor of John D.C. Little / / John R. Hauser and Glen L. Urban, editors

• Pubblicazione: Cambridge, Massachusetts ; ; London, England : , : The MIT Press, , [2015?]; ©2016
• Descrizione fisica: 1 online resource (497 p.)
• Disciplina: 658.8
• Soggetto topico: Marketing - Management
• Soggetto non controllato: BUSINESS/Marketing
• Persona (resp. second.): LittleJohn D. C.; HauserJohn R.; UrbanGlen L.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; Preface; 1 John D. C. Little; I Marketing Science: Managerial Models; 2 Optimal Internet Media Selection; 3 Strategic Marketing Metrics to Guide Pathways to Growth; 4 Moving from Customer Lifetime Value to Customer Equity; 5 Deriving Customer Lifetime Value from RFM Measures; 6 Building and Using a Micromarketing Platform; 7 Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability; 8 Morphing Banner Advertising; II Marketing Science: Decision Information Models; 9 Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets ; 10 Decision Process Evolution in Customer Channel Choice11 The Value of Social Dynamics in Online Product Ratings Forums; 12 Uninformative Advertising as an Invitation to Search; 13 Alleviating the Constant Stochastic Variance Assumption in Decision Research; III Little's Law-Current State; 14 Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio; 15 Closing Statement; Contributors; Index
• Sommario/riassunto: The legacy of a pioneer in operations research and marketing science.
• Titolo autorizzato: From Little's Law to marketing science
• ISBN: 0-262-33150-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910797903603321
• Lo trovi qui: Univ. Federico II