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[null,"1.","Record Nr.",null,"UNINA9910797903603321"]
[null,null,"Titolo",null,"From Little's Law to marketing science : essays in honor of John D.C. Little / / John R. Hauser and Glen L. Urban, editors"]
[null,null,"Pubbl/distr/stampa",null,"Cambridge, Massachusetts ; ; London, England : , : The MIT Press, , [2015?]"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"0-262-33150-0"]
[null,null,"Descrizione fisica",null,"1 online resource (497 p.)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing - Management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Contents; Preface; 1 John D. C. Little; I Marketing Science: Managerial Models; 2 Optimal Internet Media Selection; 3 Strategic Marketing Metrics to Guide Pathways to Growth; 4 Moving from Customer Lifetime Value to Customer Equity; 5 Deriving Customer Lifetime Value from RFM Measures; 6 Building and Using a Micromarketing Platform; 7 Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability; 8 Morphing Banner Advertising; II Marketing Science: Decision Information Models; 9 Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets"]
[{"$nulls":4},"10 Decision Process Evolution in Customer Channel Choice11 The Value of Social Dynamics in Online Product Ratings Forums; 12 Uninformative Advertising as an Invitation to Search; 13 Alleviating the Constant Stochastic Variance Assumption in Decision Research; III Little's Law-Current State; 14 Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio; 15 Closing Statement; Contributors; Index"]
[null,null,null,"Sommario/riassunto","The legacy of a pioneer in operations research and marketing science."]