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100   $a20160122d2015      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aFrom Little's Law to marketing science $eessays in honor of John D.C. Little /$fJohn R. Hauser and Glen L. Urban, editors
210  1$aCambridge, Massachusetts ;$aLondon, England :$cThe MIT Press,$d[2015?]
210  4$dİ2016
215   $a1 online resource (497 p.)
300   $aDescription based upon print version of record.
311   $a0-262-02991-X 
320   $aIncludes bibliographical references and index.
327   $aContents; Preface; 1 John D. C. Little; I Marketing Science: Managerial Models; 2 Optimal Internet Media Selection; 3 Strategic Marketing Metrics to Guide Pathways to Growth; 4 Moving from Customer Lifetime Value to Customer Equity; 5 Deriving Customer Lifetime Value from RFM Measures; 6 Building and Using a Micromarketing Platform; 7 Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability; 8 Morphing Banner Advertising; II Marketing Science: Decision Information Models; 9 Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
327   $a10 Decision Process Evolution in Customer Channel Choice11 The Value of Social Dynamics in Online Product Ratings Forums; 12 Uninformative Advertising as an Invitation to Search; 13 Alleviating the Constant Stochastic Variance Assumption in Decision Research; III Little's Law-Current State; 14 Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio; 15 Closing Statement; Contributors; Index
330   $aThe legacy of a pioneer in operations research and marketing science.
606   $aMarketing$xManagement
610   $aBUSINESS/Marketing
615  0$aMarketing$xManagement.
676   $a658.8
702   $aLittle$b John D. C.
702   $aHauser$b John R.
702   $aUrban$b Glen L.
801  0$bOCoLC-P
801  1$bOCoLC-P
906   $aBOOK
912   $a9910797903603321
996   $aFrom Little's Law to marketing science$93683953
997   $aUNINA