Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides
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| Autore: |
Guzmán Francisco
|
| Titolo: |
Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides
|
| Pubblicazione: | Bradford : , : Emerald Publishing Limited, , [2022] |
| ©2022 | |
| Descrizione fisica: | 1 online resource (181 pages) |
| Disciplina: | 658.8 |
| Soggetto topico: | Marketing - Social aspects |
| Branding (Marketing) | |
| Persona (resp. second.): | VeloutsouCleopatra |
| ChristodoulidesGeorge | |
| Nota di contenuto: | Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury. |
| Titolo autorizzato: | Luxury marketing and branding |
| ISBN: | 1-80382-950-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910795881303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Journal of Product and Brand Management