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Record Nr. |
UNINA9910795881303321 |
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Autore |
Guzmán Francisco |
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Titolo |
Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides |
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Pubbl/distr/stampa |
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Bradford : , : Emerald Publishing Limited, , [2022] |
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©2022 |
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ISBN |
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Descrizione fisica |
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1 online resource (181 pages) |
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Collana |
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Journal of Product and Brand Management ; ; v.3 |
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Disciplina |
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Soggetti |
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Marketing - Social aspects |
Branding (Marketing) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury. |
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