02506nam 2200457 450 991079588130332120231110225053.01-80382-950-8(MiAaPQ)EBC6961004(Au-PeEL)EBL6961004(CKB)21672792400041(EXLCZ)992167279240004120221126d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierLuxury marketing and branding /Francisco Guzman, Cleopatra Veloutsou, and George ChristodoulidesBradford :Emerald Publishing Limited,[2022]©20221 online resource (181 pages)Journal of Product and Brand Management ;v.3Print version: Guzman, Francisco Luxury Marketing and Branding Bradford, West Yorkshire : Emerald Publishing Limited,c2022 Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury.Journal of Product and Brand Management MarketingSocial aspectsBranding (Marketing)MarketingSocial aspects.Branding (Marketing)658.8Guzmán Francisco1124573Veloutsou CleopatraChristodoulides GeorgeMiAaPQMiAaPQMiAaPQBOOK9910795881303321Luxury marketing and branding3775343UNINA