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"Capitalist realism" in Africa : realities and myths in advertising / / authored by Emmanuel C. Elozie



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Autore: Alozie Emmanuel C. Visualizza persona
Titolo: "Capitalist realism" in Africa : realities and myths in advertising / / authored by Emmanuel C. Elozie Visualizza cluster
Pubblicazione: Sharjah : , : Bentham Science Publishers, , 2014
©2014
Descrizione fisica: 1 online resource (111 p.)
Disciplina: 659.1
Soggetto topico: Advertising
Small business
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Cover; Title; EUL; Dedication; Contents; Tables; About the Author ; Abstract; Foreword; Preface; Acknowledgements; Conflict of Interest; Abbreviations; Chapter 01; Chapter 02; Chapter 03; Chapter 04; Chapter 05; Chapter 06; Appendix; References; Index
Sommario/riassunto: "Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place.
Titolo autorizzato: "Capitalist realism" in Africa  Visualizza cluster
ISBN: 1-60805-976-6
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910787436603321
Lo trovi qui: Univ. Federico II
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