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Record Nr. |
UNINA9910787436603321 |
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Autore |
Alozie Emmanuel C. |
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Titolo |
"Capitalist realism" in Africa : realities and myths in advertising / / authored by Emmanuel C. Elozie |
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Pubbl/distr/stampa |
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Sharjah : , : Bentham Science Publishers, , 2014 |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (111 p.) |
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Disciplina |
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Soggetti |
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Advertising |
Small business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Title; EUL; Dedication; Contents; Tables; About the Author ; Abstract; Foreword; Preface; Acknowledgements; Conflict of Interest; Abbreviations; Chapter 01; Chapter 02; Chapter 03; Chapter 04; Chapter 05; Chapter 06; Appendix; References; Index |
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Sommario/riassunto |
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"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. |
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