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100   $a20150312h20142014  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$a"Capitalist realism" in Africa $erealities and myths in advertising /$fauthored by Emmanuel C. Elozie
210  1$aSharjah :$cBentham Science Publishers,$d2014.
210  4$dİ2014
215   $a1 online resource (111 p.)
300   $aDescription based upon print version of record.
311   $a1-60805-977-4 
320   $aIncludes bibliographical references and index.
327   $aCover; Title; EUL; Dedication; Contents; Tables; About the Author ; Abstract; Foreword; Preface; Acknowledgements; Conflict of Interest; Abbreviations; Chapter 01; Chapter 02; Chapter 03; Chapter 04; Chapter 05; Chapter 06; Appendix; References; Index
330   $a"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place.
606   $aAdvertising
606   $aSmall business
615  0$aAdvertising.
615  0$aSmall business.
676   $a659.1
700   $aAlozie$b Emmanuel C.$01510945
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910787436603321
996   $a"Capitalist realism" in Africa$93743931
997   $aUNINA