Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski
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| Titolo: |
Reflections on business-to-business marketing in the twenty-first century [[electronic resource] /] / Judy Zolkiewski
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica: | 1 online resource (211 p.) |
| Disciplina: | 658.8/4 |
| Soggetto topico: | Marketing |
| Industrial marketing | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
ZolkiewskiJudy
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; IMP - some things achieved: much more to do; Discovering market networks; Research in relationship marketing: antecedents, traditions and integration; Matching high-tech and high-touch in supplier-customer relationships; Relationship value and relationship quality; Ethics and value creation in business research: comparing two approaches; Measuring relational norms: some methodological issues; Suppliers' willingness to end unprofitable customer relationships; Conceptualising, delineating and analysing business networks |
| Network pictures: concepts and representationsAssessing the impact of culture on relationship creation and network formation in emerging Asian markets | |
| Sommario/riassunto: | In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to critically review the latest developments in business-to-business and international research and their contribution to knowledge. We believe that this special issue reflects the latest thinking in the field and the trends that are emerging. |
| Titolo autorizzato: | Reflections on business-to-business marketing in the twenty-first century |
| ISBN: | 1-280-54721-9 |
| 9786610547210 | |
| 1-84544-923-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910450464003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Volume 40, Issue 3 & 4